Marketing Vision.

Sample tone for the copy >

Charming, matter of fact, witty, bold.

When people ask us why we’re gloating > As the old saying goes, “Those who tell the stories rule the world”.

 

Although we the marketing team, AKA MK TEAM, won’t confirm nor deny we’d love to rule someday, our focus today is to make Avanti the story that changed real estate forever. With this in mind but no magic wand in hand, we’ve decided to get even more creative, optimize our workflows and funnel the “bananas” out of our campaigns.

 

New tools, stricter color palettes, sexier ad-copy, and bolder designs, will make Avanti an irresistible companion to all humans – just like the Backstreet Boys in the ’90s. Anyway we’re excited and you should be too. Because we’ve optimized our communication channels with you, to work together nicely.

 

So, in the spirit of collaboration, we kindly ask you to be part of this spiritual revolution and reach us only via our new forms on the website or this email –marketing@avantiway.com

 

If you want to chat about life, why politicians lie, or why McDonald’s once made bubblegum-flavored broccoli, let’s start a WhatsApp group, otherwise, keep it simple and efficient. You’ll be glad we did.

Brand Logo >

Colors and negative >

Black and white >

Isotype >

Brand Colors >

# 0E5581

# 5991AE

# F5831F

# EA5E5C

# FFFFFF

# F2F2F2

# 777777

# 333333

Typography >

Lato Heavy >

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Lato Bold >

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Lato Regular >

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Lato Heavy Italic>

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Lato Bold Italic >

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Lato Bold Italic >

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Ads >

Business Plan #1 >

Business Plan #2 >

How we do this in Avanti #1 >

How we do this in Avanti #2 >

More Ads >

How we do this in Avanti #3 >

How we do this in Avanti #4 >

Locals know best >

This is our REALTORS do it >

Landings >

Longer pieces (older but still on brand) >